SEO Case Study: Fresno Heating & Cooling
Key Takeaways
- Website traffic increased significantly during the reporting period.
- New users increased, bringing more visitors to the website.
- Website interactions grew, with 32K events recorded.
- A total of 57 key events were recorded, providing a starting point for evaluating important website actions.
Results At A Glance
Analytics · Website performance during the reporting period:
About The Client
Fresno Heating and Cooling is a family-owned HVAC company serving Fresno, Clovis, and surrounding Central Valley communities. Its services include air conditioning repair and installation, heating, heat pumps, mini-splits, HVAC maintenance, duct cleaning, and other home-comfort solutions.
The business operates in a competitive local market where visibility for service-related and location-specific searches can help homeowners discover relevant services and contact the company.
SEO objectives
The SEO campaign can be positioned around these core business objectives:
- Increase organic visibility: Improve rankings for relevant HVAC service and location-based searches.
- Grow qualified website traffic: Attract homeowners actively looking for HVAC repair, installation, and maintenance.
- Strengthen local SEO: Improve visibility in Fresno and other relevant Central Valley service areas.
- Generate more leads: Encourage visitors to call, request quotes, and schedule appointments.
- Improve website engagement: Help visitors find relevant services and take the next step.
SEO strategy and implementation
The following outlines a suitable SEO strategy for this business. These are recommended case-study workstreams; specific completed tasks should be confirmed against campaign records before publication.
On-page SEO optimization
- Optimize title tags, meta descriptions, and heading structures.
- Target service-specific keywords such as AC repair, HVAC installation, and furnace repair.
- Improve internal linking between service pages and relevant location pages.
- Strengthen page content to address homeowner needs and service intent.
Local SEO and location targeting
- Optimize relevant service-area pages for Fresno, Clovis, and other priority locations.
- Add unique local information rather than duplicating the same content across cities.
- Maintain accurate business details across relevant directories.
- Support Google Business Profile visibility and review management.
Technical SEO
- Monitor indexing, crawlability, and XML sitemap health.
- Review mobile usability and page performance.
- Validate relevant structured data.
- Identify technical issues that could prevent important service pages from performing well.
Content and conversion optimization
- Develop useful HVAC maintenance and troubleshooting content.
- Answer common questions about repairs, installations, and service costs.
- Improve calls to action, click-to-call options, and quote request forms.
- Build trust through technician expertise, customer reviews, and company credentials.
The website currently includes dedicated service content, location-focused pages, and contact options that support this strategy.
Case Study Conclusion
Fresno Heating & Cooling's website continues to attract new visitors and generate activity.
These insights help us understand user engagement and identify opportunities to improve the website's performance and generate more leads.